Chad M Sicard | Resume
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CAREER SUMMARY


[/vc_column_text][vc_column_text]Amazing graphic designer with conceptual abilities to turn opportunities into meaningful solutions that impact business & people. Over 15 years of professional experience serving SMB to Fortune 500 companies, focused primarily on the Consumer Packaged Goods (CPG) industry. Gifted strategic, analytical thinker that can transforms research insights to formulate sound design direction.[/vc_column_text][vc_empty_space image_repeat=”no-repeat”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”element_from_bottom” box_shadow_on_row=”no”][vc_column][vc_column_text]

AREAS OF EXPERTISE, DESIGN & MEDIA

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  • Art Direction
  • Brand Design & Development
  • Brand Standards Compliance
  • Consumer Packaged Goods
  • Creative Direction

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  • Design System Development
  • FDA, CFIA Regulations
  • Industry Best Practices
  • Photoshop Mastery
  • Retail Consumer Markets

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  • Print Industry Best Practices
  • Production Design
  • Vendor Management
  • Web & Banner Design
  • Workflow Optimization

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TECHNICAL PROFICIENCIES


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  • Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Flash, Dreamweaver)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • HTML, CSS, WordPress
  • Various 3D Software

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PROFESSIONAL EXPERIENCE


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AQUENT STUDIOS, Minneapolis, MN

Senior Graphic Designer    05/2016 – Current

Providing digital and print production design solutions including: web banner campaigns; Email template design; Branded print communications for high-profile corporate clients including: Timberland, Boeing, Synchrony Bank, Northwest Mutual, Exxon/Mobile[/vc_column_text][vc_empty_space image_repeat=”no-repeat”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”element_from_bottom” box_shadow_on_row=”no”][vc_column][vc_column_text]CYBER POWER SYSTEMS, Shakopee, MN

Art Director   03/2012 – 02/2016

Creative lead on retail packaging graphic design projects from concept through completion; collaborated with clients and coordinated team members to develop innovative and effective designs to meet all deadlines and requirements. Developed strategic brand initiatives and developed brand asset toolkits for all packaging, photography & print execution standards.

  • Developed successful retail strategies: created a packaging strategy that slashed costs by 20-30%; Led large-scale private label initiatives for Staples, Home Depot, and others.
  • Created new sub-brand for company’s power inverter category; “RoadTrip” increased automotive power inverter business by 36%.
  • Utilized expert-level marketing knowledge to fuel geographic expansion; designed successful brand packaging platform for marketing in North, Latin and South Americas.
  • Supervised international production art team; accomplished 75% reduction of project re-work in first year.
  • Redesigned pallet configurations for container/warehouse; saved company $480K+ per year with 125% increase in space efficiency, and 10-20% reduction in labor/product damage.

[/vc_column_text][vc_empty_space image_repeat=”no-repeat”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”element_from_bottom” box_shadow_on_row=”no”][vc_column][vc_column_text]PHASE 2 DESIGN, Hopkins, MN

Art Director, Owner   04/2005 – 02/2015

Delivered retail consumer brand packaging solutions for SMB clients. Provided comprehensive graphic design services including: Creative Direction; Brand Assessment, Strategy, Design & Development; Concept Design, Client Presentations; Art Direction for Photography and Illustration; Online Asset Management Solutions; Print and Vendor Management

  • MarketFare Foods: Single-source brand design provider; established brand standards revamp, FDA compliance update for 15+ brands (300+ SKUs) in less than 8 months
  • FunkyChunky: Single-source brand design provider; established brand standards revamp, FDA compliance update for 3 brands (50+ SKUs) in less than 3 months

[/vc_column_text][vc_empty_space image_repeat=”no-repeat”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”element_from_bottom” box_shadow_on_row=”no”][vc_column][vc_column_text]AQUENT STUDIOS, Minneapolis, MN

Senior Branding & Packaging Specialist    07/2007 – 10/2010

Project lead for creative strategy, development for consumer packaging and retail marketing; ensured consistent execution of deliverables in alignment with business goals.

  • Pitched concept, won contract with Pepperidge Farm; grew business over 3 years; developed strategic brand packaging platforms; managed creative executions; supervised teams of junior designers, photographers, illustrators, and print vendors
  • Performed design oversight/approved all vendor packaging artwork for Target Corporation; executed complex projects; ensured branding continuity, regulatory, and printing compliance for 15+ brands and thousands of SKUs

[/vc_column_text][vc_empty_space image_repeat=”no-repeat”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”element_from_bottom” box_shadow_on_row=”no”][vc_column][vc_column_text]MINNEAPOLIS COLLEGE OF ART & DESIGN, Minneapolis, MN

Adjunct Faculty (Design Department)   08/2005 – 12/2007

Part-time instructor for Electronic Pre-Press, Graphic Design I and II undergraduate courses.

  • Rebuilt Electronic Pre-Press curriculum to align with industry practices, digital standards
  • Directed 20+ student print/packaging collaborative projects; coordinated funding, production

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Senior Graphic Designer   05/2000 – 04/2005

Founding member; Developed/presented creative solutions for Fortune 500 CPG clients including General Mills, Good Humor-Breyer’s, and Thomson Consumer Electronics (RCA), among others.

  • Established operational standards, artwork standards for seamless production integration
  • Assumed Account Manager duties in 2001; surpassed sales goals, yearly, by 143 -176%

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EDUCATION/TRAINING


[/vc_column_text][vc_column_text]MINNEAPOLIS COLLEGE OF ART & DESIGN, Minneapolis, MN

Bachelor of Fine Arts, Graphic Design[/vc_column_text][vc_empty_space image_repeat=”no-repeat”][vc_empty_space image_repeat=”no-repeat”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”element_from_bottom” box_shadow_on_row=”no”][vc_column] Download PDFDownload PDF [vc_empty_space image_repeat=”no-repeat”][vc_empty_space image_repeat=”no-repeat”][/vc_column][/vc_row]