Chad M Sicard | Pepperidge Farm
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Archive

Holiday Swirl

Objectives – This is the Swirl you know and love, just dressed up for the winter holiday season to make the packaging more relevant for holiday consumption. The Cranberry Swirl design should emphasize & celebrate that cranberry is a new holiday flavor that is out for a limited time only. Role...

PF Italian Cover

Italian Bread Refresh – Refresh and bring together a line of 20 oz. breads (Italian, Wheat, White) with a common contemporary look. Indicate to consumers that these breads are great all-family breads well-suited to sandwiches under a contemporary look (vs. old rick rack)....

Nantucket POS Display

Adapt new designs of popular Pepperidge Farm brands into Single Serve Pouch and Shippable POP Tray formats....

PF Holiday Cover

Objectives – Adapt holiday graphics of the Holiday Entertaining Cookie Collection pack to utilize the red snowflake design from other cookie collection packs and other Homestyle and Distinctive cookies for 2010 Holiday season. Role – Package Graphic Design, High-res Imaging, Production Art...

PF WholeGrain Cover

Wh0le Grain Development – Update the Double Fiber package design architecture to provide a third tier of communication allowing for  a special sub-category of breads underneath the very successful Whole Grain brand. Also, developed a burst system to highlight daily whole grain and fiber content. 100% Natural Bread Line Integration – Roll...

PF Cake Cover

Objectives – Grow the Three Layer Cake business by increasing purchase frequency among existing Frozen Cake users via occasion based offering. Packaging cues will be critical in evoking the occasion-based communication required. Packaging graphics must communicate that this offering is for Celebrations – with priority being the Birthday Occasion. Role – Package...