Chad M Sicard | New Category Packaging Design
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Project Description

Objectives – Design a new package for the frozen loaf business that is a smaller size to target smaller households to use bread as a substitute for starch during dinner.

Role – Art Direction; Mood Board Creation; Graphic Design; Typography, Photo Art Direction, High-res Imaging, Production Art

Results – Increased overall loaf business by 5%, gained full distribution in all 2,400 Walmart stores nationwide

Project Details
art direction, bread, concept design, flexo, frozen, graphic design, high-res imaging, mood board, packaging, pepperidge farm, photo art direction, print, production art, typography