Chad M Sicard | Specialty SKUs: Celebration Cakes
348689
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Project Description

Objectives – Grow the Three Layer Cake business by increasing purchase frequency among existing Frozen Cake users via occasion based offering. Packaging cues will be critical in evoking the occasion-based communication required. Packaging graphics must communicate that this offering is for Celebrations – with priority being the Birthday Occasion.

Role – Package & Burst Graphic Design, High-res Imaging, Production Art

Project Details
Tags
art direction, case study, frozen, high-res imaging, illustration, litho, packaging, pepperidge farm, photo art direction, production art
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