Chad M Sicard | Packaging System Development
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Project Description

Wh0le Grain Development – Update the Double Fiber package design architecture to provide a third tier of communication allowing for  a special sub-category of breads underneath the very successful Whole Grain brand. Also, developed a burst system to highlight daily whole grain and fiber content.

100% Natural Bread Line Integration – Roll in the ‘performer’ SKUs into the new Whole Grain design architecture by leveraging the new, third-tier structure.

Project Details
art direction, bread, flexo, food, graphic design, high-res imaging, illustration, packaging, pepperidge farm, print, production art, typography